For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your strategy than examinging the winning ideas from the salon industry's best marketers?
STAMP, or Salon Today Annual Marketing Program, is a show-and-tell bonanza of successful ideas, spanning from traditional media to digital media and campaigns to in-salon marketing. This year's competition features 25 categories and 54 honorees. Click on the individual honoree below to see their great marketing idea.
TRADITIONAL MARKETING
Print Ads
• Salon Spa W, Des Moines Iowa: #(Heart)YourStylist
• Air Blow Dry and Salon, Mandeville, Louisiana: Life Isn’t Perfect
• Impressions, Mequon, Wisconsin: The Downside Campaign
Radio Commercial
• Coco Cheveux, South Portland, Maine: Show Your ‘Stash
• Trixies, Des Moines, Iowa: Are You Ready to Be Pampered?
Television Commerical
• Red 7 Salons, Chicago, Illinois: Changemakers
• House of J. Henry, Portland, Maine: You are Beautiful
Direct Mail Piece
• Coco Cheveux, South Portland, Maine: Loyalty Boosters
DIGITAL MARKETING
Website
• Salon Gloss, Woodstock, Georgia: Salongloss.biz
• Scott J Salons, New York, New York: ScottJ.com
• Nuovo Salon Group, Sarasota, Florida: NuovoSalonGroup.com
Mobile Marketing
• Ihloff Salon and Day Spa, Tulsa, Oklahoma: Mobile Upgrade
• Eden Salon & Spa, Oklahoma City, Oklahoma: Online Consultuations
Social Media Campaign
• Pin-Up Curls, Fort Wayne, Indiana: Spirit Vimeos
• Salon Spa W, Des Moines, Iowa: 200 Random Acts of Kindness
• The Charles Penzone Salons, Columbus, Ohio: Instagram Takeovers
• Eden Salon & Spa, Oklahoma City, Oklahoma: Instafamous
• Inspire Greatness Aveda Institutes: Story of the Week
Salon Blog
• Nuovo Salon Group, Sarasota, Florida: Terry’s Salon Blog
• Modern Concepts Salon, Ashburn, Virginia: Tips and Trends
• Salon Concrete, Red Bank, New Jersey: Irrefutable Laws of Leadership
• Razmataz Salon, Georgetown, Texas: Razzy’s Blog
Single Creative Social Media Post
• Salon Art-Tiff, Ephrata, Pennsylvania: Halloween Contest
• The Charles Penzone Salons, Columbus, Ohio: The Godfather’s Haircut
MARKETING CAMPAIGNS
Guerilla Marketing Campaign
• Planet Salon, Los Angeles, California: Graffiti Mural
• The Black Cat Salon and Spa, Kailua, Hawaii: Cherish a Moment
• Salon Jaylee, The Villages, Florida: Virtual Easter Egg Hunt
• Salon Rootz, Medina, Ohio: Lunch with Us
Best Incorporation of a National Campaign
• Salon Gloss, Woodstock, Georgia: Nick Arrojo at Salon Gloss
Overall Coordinated Campaign
• Jillian Grace Salon, West Grove, Pennsylvania: Summer Beauty Cocktail
• The Charles Penzone Salons, Columbus, Ohio: Way to Say I Do
Philanthropic Campaign
• Salon Rootz, Medina, Ohio: Angels for Kids
• Impressions, Mequon, Wisconsin: Fifty Shades of Grey
Co-branded Campaign
• Tyler Mason Salon Spa, Indianapolis, Indiana: Slow Food & Davines
• Atelier SalonSpa & Studio, San Jose, California: Fifty Shades of Grey Color Campaign
Multi-Location Campaign
• William Edge Salons, New Braunfels, Texas: Buddy System Cards
• Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Ambassador Program
BRANDED SALON MATERIALS
Salon Menu Design
• Air Blow Dry and Salon, Mandeville, Louisiana: Show and Tell
Branding Strategy
• Pure the Blowout Bar, Encinitas, California: Passport to Beauty
• Honey & Sage Salon, Los Altos, California: Honey & Sage
• Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Gal
Mission Statement
• Namaste Pure Design Salons, Denver, Colorado: Namaste Service Pledge
• Salon Rootz, Medina, Ohio: The Salon Handbook
Business Card
• Caruh Salon and Spa, Seattle, Washington: Beauty Notes
Employee Recruitment Materials
• Inspire Greatness Aveda Institutes: Stand-Up Banner
• Nuovo Salon Group, Sarasota, Florida: Join the Nuovo Team
• Mario Tricoci, Chicago, Illinois: Mario Tricoci Careers
Client Loyalty Programs
• Headlines The Salon, Encinitas, California: Hair Miles
• Salon Art-Tiff, Ephrata, Pennsylvania: Royalty Rewards
IN-SALON MARKETING
Salon Signage
• Red 7 Salons, Chicago, Illinois: Changemakers Floor Graphic
In-Salon Event
• Blo, Raleigh, North Carolina: X Years Old
In-Salon Merchandising Display
• Tyler Mason Salon Spa, Indianapolis, Indiana: Launching Essentials
In-Salon Promotion
• Atelier SalonSpa & Studio, San Jose, California: A Happier Hour
• Coco Cheveux: South Portland, Maine: Upgrade Menu
For reprint and licensing requests for this article, Click here.
media brand