What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past.
Do a quick online search for your own name or company name. Don’t just look at the first page, scroll through a few pages of results. There’s a good chance you’re going to find several links to pages that are outdated.
Not updating your online presence can hurt you or your company. These are common sense, but nobody takes time to think about them. Here are five ways that outdated data is hurting you:
- The you of today isn’t the you of yesteryear. There’s a good chance that somewhere out there you’ll find a reference that your favorite hobby is dancing the Macarena, there may even be pictures of you doing it.
- Your skills and professional experience have changed. Social media profiles that are five years old likely list you working where you’re not with goals you achieved long ago.
- You don’t look the same. That mullet was really awesome back in the day wasn’t it? But is that how you want people to think you look now?
- Your contact data has changed. What if someone does want to reach you? Odds are, that email address or phone number has changed.
- You’ve grown up a bit. No matter what you’re age, you likely look back a few years at the things you’ve said and done and cringe at some of it. There may be a few things out there you want to delete and bury.
The internet doesn’t forget, and you shouldn’t either. Take the time to log into each of these tools and update your content (or deactivate the account). Make sure your online presence reflects who you are today.
Taking the time to do this is time well spent. Sure, a few password resets will be needed, but it’s worth the effort. If people are searching for you, you want to know what they find.
As a bonus, you get a wonderful stroll down memory lane.