zane hagy

Managing Your Brand through Covid-19 and Beyond

As the public cautiously watches the spread of the Coronavirus, PR Guru Zane Hagy urges salons to begin to form a crisis plan for their brand.

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Be a Black Sheep

When it comes to your own brand and services, don't be afraid to stray from the rest of the herd. Zane Hagy's latest blog shows you why you should be a black sheep.

Herd Those Cats (Or, Collect Those Social Media Logins)

Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.

Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

Every Client is the Most Important Client You'll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...

Listen to and Question the Experts

You don’t tell your surgeon how to hold a scalpel. She/he has spent a considerable portion of their life learning more about what they do than you’ll ever need or want to know. You trust them. The same holds true for graphic ...

5 Reasons to Update that MySpace Page!

What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. Do a quick online search ...

Marketing Basics: Follow Your Plan, Avoid Shiny Objects

If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...

Pandora's Box of Social Media: 7 Things You Must Do

Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to ...

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