Salon Management

STAMP 2014: Cutting Loose's Radio Commercial

by Stacey Soble | September 3, 2014

STAMP 2014: Cutting Loose's Radio CommercialSports Fans Make Great Clients
Cutting Loose Salon, four locations in Sarasota, Florida
Owned by: Coral Pleas

Cutting Loose Salon had never tried radio as part of its marketing, but when the radio station located above the salon’s Main Street location offered to give it a spot in exchange for borrowing the salon’s reservationist, Monica, to do some voiceovers for its own commercials, the offer was impossible to refuse.

The salon recorded a simple spot for WTMY 1280’s The Sport’s Fanatic, which appealed to both sports fans and their significant others. “It ended up reaching a demographic we don’t normally reach,” says Molly Dennehy, director of marketing. “Not only did these men bring in their wives and other family members, but their return retention rate was about 70 percent.”

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Salon Management

How to "Serve" as a Leader

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As the leader of your salon, what does it mean to serve? Salon Owner and SALON TODAY Blogger Kati Whitledge explores the different ways you can serve your team members, then gives you a pep talk stressing why it's important to keep it up.

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Salon Management

Reinventing the Beauty Industry's Tipping Model

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When salon owner Mitchell Eubanks brings in the tipping platform Tippy, he realizes multiple benefits--he stops playing banker and saves on credit card processing fees; his stylists get their tips deposited into their bank accounts more quickly; and his clients have a convenient mechanism for tipping on their credit cards.


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