The pandemic forces salon owners to look at their businesses in a new light. Here, Collins' Matt McGuire shares observations on how salon retail will be designed differently.
At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.
Unlike other professional beauty segments, the professional nail care market may still see a spike in sales thanks to nail polishes and care categories.
Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?
Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.
Phorest Salon Software launches its 2020 version of 30Days2Grow, this time with a quarantine twist.
The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
Getting retail product into a client's hands encourages her to experience it, which can ultimately lead to a purchase.
Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
