Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?
Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.
Phorest Salon Software launches its 2020 version of 30Days2Grow, this time with a quarantine twist.
The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
Getting retail product into a client's hands encourages her to experience it, which can ultimately lead to a purchase.
Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
As part of the transaction, Helen of Troy will grant a worldwide license to Drybar Holdings LLC, the owner and long-time operator of Drybar blowout salons, to use the Drybar trademark in their continued operation of Drybar salons.
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
Color-depositing conditioners are a way for your clients to maintain your artistry in between appointments. MODERN’s Instagram followers—all one million of you!—tell us their favorites to retail.
