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retail and merchandising

This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

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The Financials of Retail

When accountants study an e-commerce system like SalonInteractive, they calculate the savings that go deeper than owners realize. Kopsa Otte's April McDaniel lists the benefits.

Keeping Retail Sales in the Professional Beauty Industry

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

Lux Salon's Co-op Pop-Up Experiment

Lux Salon experiments with giving employees ownership over retail, which boosts sales while developing important leadership skills.

How to Shop for Merchandising Inspiration

By studying the way successful retailers merchandise, salons can automatically increase their in-salon retail sales.

2020 SALON TODAY 200: Retail and Merchandising

On the 6th day of the SALON TODAY 200, we reveal the 2020 honorees in the category of Retail and Merchandising. These salons know it takes the pull of the entire team to close the sale, but when they do it drives growth and profitability.

6 Tips to Prepare for Black Friday

Black Friday and Small Business Saturday kick off the holiday shopping frenzy, and salons who are prepared can reap big retail sales. Shortcuts' Founder Jo Burgess offers these six helpful tips.

When Counting Bottles Fails

Keeping a tight rein on inventory is an important factor in achieving profitability for your salon business, but too many owners rely on archaic systems that too often fail. Find out how to save time and money by tracking inventory accurately and easily.

How to Beat Amazon at the Retail Game

Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.

2019 Salon Today 200: Retail and Merchandising

Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.