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retail and merchandising

The Importance of Scent in Creating a Retail Experience

Did you know a consumer will linger 20% longer in a store that is scented than an unscented one--and will leave buying more. Aroma 360's Scenting Expert Ashley Sarnicola talks about the important role scent can play in creating an experience, driving retail sales and elevating a salon's marketing efforts.

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Smart Retail Merchandising Professionalizes the Floor, Drives Sales at Penzone Salon + Spa

The brand’s six locations lock in retailing success with beautiful, targeted displays.

Inspired Retailing

Creating a merchandising spotlight table and capturing your client's attention starts with a strong retail story. Learn how to tell yours.

The Most Popular Beauty Gifts by State

Having a successful retail season depends on your ability to stock up on what your clients are seeking. This new report on the most popular beauty gifts in each state may give you insight on how well you will do this year.

How the Pandemic Has Impacted Retail Design

The pandemic forces salon owners to look at their businesses in a new light. Here, Collins' Matt McGuire shares observations on how salon retail will be designed differently.

The Top 5 Trends in Product Label Design

Whether you're creating your own private label brand or are in the process of deciding on which new lines to bring in this year, these top trends in product label design may sway some of your decisions.

Report: Customer Satisfaction in Retail Falls to Lowest Point Since 2015

While much of the Retail sector anticipates a turnaround in 2021, according to the American Customer Satisfaction Index’s (ACSI®) Retail and Consumer Shipping Report 2020-2021, customer satisfaction is not heading in the right direction.

Service to Retail Revenue Pivot for Spas and Salons

Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns for public safety. Now is your time to pivot and lean into retail to get much-needed income. Find out how.

Service To Revenue Pivot for Spas and Salons

Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?

This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

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