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New CEO at Living Proof, Zach Rieken

Rieken was most recently with Bumble and bumble.

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MODERN SALON Readers Share Their Favorite Travel Products

If you were stranded on a desert island and could only bring ONE product with you, what would it be? MODERN readers share their must-have product for traveling here, there, and EVERYWHERE!

Living Proof Releases PhD Body Builder Hairspray

Living Proof’s PhD Body Builder is a breakthrough body building hairspray that has a customizable nozzle to create instant, buildable body with airiness and movement while allowing you to customize the amount of product you use.

The Oscars of Hair: The Winners of the 2018 North American Hairstyling Awards

Winners in 15 categories – and People’s Choice – awarded at the 29th annual photographic beauty competition.

Living Proof's Style Lab Blowout

Allow your clients to achieve salon quality blowout results at home. Living Proof's Thermal Speed-Shaping Technology makes it possible!

Living Proof's Style Lab T.B.D. Multi-Tasking Styler

When it comes to your hairstyle, you want it all.  One day it’s a sleek, smooth blowout. The next, deconstructed waves. Some days you want to wake up, tame, and go. And you don’t want to have to buy a half dozen products to get those different looks. Living Proof's T.B.D. Multi-Tasking Styler does it all.

Living Proof's Style Lab Molding Clay

Living Proof's Molding Clay is an easy-to-use solution for women and men with cropped haircuts who crave a sculpted style that lasts. It’s formulated with a temperature-sensitive polymer blend that helps you create and keep a style in place.

Why Professionals SHOULD Sell Retail Products

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Living Proof Introduces New Restore Perfecting Spray

The silicone-free formula contains a time-release conditioner that is light enough for fine hair but powerful enough to repair hair that feels like straw.

Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest

Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...