Beyoncé Launches Haircare Brand Cécred and Announces Cécred x BeyGOOD Fund
Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.