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The Top Tool To Grow Your Business, #Hashtags

If you tag it, they will come.

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STAMP 2014: The Red Door Elizabeth Arden In-Salon Promotion

The Red Door New York/Elizabeth Arden Red Door Spas win a STAMP award for its in-salon Selfie Cash campaign.

STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

The Mario Tricoci Hair Salons & Day Spas earn a STAMP award for its professional Instagram pages, a multi-location marketing campaign.

Digital Directors: Megan Bueschel and Kelly Ehlers

Mario Tricoci's Larry Silvestri and Megan Bueschel bring in Evoke Brand Strategy's Kelly Ehlers to help their styling team develop their own professional Instagram pages and develop a hashtag strategy.

The Business of Hair Color: 'Tech'nicolor Show and Tell

The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.

2014 Coaches and Consultants: Evoke Brand Strategies

Evoke Brand Strategies solves business challenges through social media.

Playing In The Mobile Web Space

I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.

Getting Your Salon Started on Facebook the Right Way

In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.

Online For The Holidays: Foursquare Check-In For Charity

In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.

Online For the Holiday: Creating A Facebook Pop-Up Party

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."