Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
Are scalp treatments the new balayage? Are these luxurious and beneficial treatments the next salon service poised to explode and also go the distance? All indicators point to yes! Are you ready ride the scalp treatment wave and take advantage of the opportunity to meet the growing demand for these services?
A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.
In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.
At Bliss Hair Studio in Shorewood, Illinois, guest retention is a huge factor in salon growth. Learn how they are getting their stylists and front desk members on board when offering clients additional services.
