They vigorously attract new guests and retain their established ones. They leverage the latest technology tools to measure, motivate, communicate and market. Meet the 2023 SALON TODAY 200 honorees in the categories of Client Retention and Referral and Technology, including the team from Glow Beauty Boutique in Braintree, Massachusetts.
With a toolbox of strategies and multiple locations, the Colorado salon business casts a wide net to reach a high guest retention rate.
While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.
A generous program rewards clients for their loyalty the old-fashioned way—by giving them free stuff.
Before Vagaro's Charity Hudnall takes the stage at Data-Driven Salon Summit, she talks to us about the importance of the metric Client Retention, how it's a useful tool to give feedback to your team, and why it's critical to the future of your business.
Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
When stylists leave a salon, it can be devastating to the bottom line if they take their clients with them. Blogger Samantha Georgson explores a technology tool that can help you guide those lost guests to new service providers on your team and retain their business.
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