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client retention

86% of Americans Will Switch Salons to Follow Their Favorite Stylist

While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.

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SALON TODAY 200: Lola Hair Studio Retains Guests Through Membership

A generous program rewards clients for their loyalty the old-fashioned way—by giving them free stuff.

Client Retention and The Gift of Feedback

Before Vagaro's Charity Hudnall takes the stage at Data-Driven Salon Summit, she talks to us about the importance of the metric Client Retention, how it's a useful tool to give feedback to your team, and why it's critical to the future of your business.

Challenging Clients and the Lessons They Teach

Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)

3 Touchpoints to Reconnect with Clients & Get Them Back In

In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.

Financial Trends: Client Retention Is the Metric for Success

As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.

Authentic Messaging Wins With Clients – Both Current & Potential

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.

The Secret to Retaining Guests After Parting Ways with a Stylist

When stylists leave a salon, it can be devastating to the bottom line if they take their clients with them. Blogger Samantha Georgson explores a technology tool that can help you guide those lost guests to new service providers on your team and retain their business.

The Client Takes Center Stage in the 4th Week of Data-Driven Salon Experience

Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.

8 Steps to Ensure Clients Choose Your Salon Over the Competition

Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?

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