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client retention

Why Charging Your No-Shows Makes Good Business Sense

There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.

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Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

Profit-Driving Strategies for Spring and Summer

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.

3 Good Reasons To Add Scalp Treatments To Your Salon Menu

Are scalp treatments the new balayage? Are these luxurious and beneficial treatments the next salon service poised to explode and also go the distance? All indicators point to yes! Are you ready ride the scalp treatment wave and take advantage of the opportunity to meet the growing demand for these services?

Why Shannon King Gives His Clients a Game Plan Instead of a Consultation

A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.

How Gadabout Motivates the Guest Services Team to Prebook

In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.

Elevate Your Guest Experience by Offering Additional Services

At Bliss Hair Studio in Shorewood, Illinois, guest retention is a huge factor in salon growth. Learn how they are getting their stylists and front desk members on board when offering clients additional services.

Three Strategies to Recoup Guests After a Stylist Leaves Your Salon

Regardless of why a stylist leaves there are strategies salon owners can implement to help recoup guests and keep revenue consistent during times of staffing transition. Here are three.

2019 Salon Today 200: Retention and Referral Programs

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.