client retention

5 Ways to Craft A Better Client Experience

As competition for a client's business heats up, one of the best ways to retain their loyalty is by offering an enhanced experience. Salon Cadence's Ronit Enos shows you five quick ways to craft a better experience.

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2024 SALON TODAY 200: Client Retention and Referral

In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.

Strategies for Ensuring Long-Term Success and Profitability

Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.

Boulevard Report Reveals Top-Performing Salons Retain 56% More First-time Visitors than Average

Customer data analysis shows clients who book first appointment online are twice as likely to return for subsequent visits.

5 Things Clients Won't Tell You Before They Leave

As service providers, we often wonder why clients choose to leave without providing any feedback. Most of the reasons can be traced back to one key factor: communication. Here are five things your clients might not be telling you.

Beyond Word of Mouth: How to Attract High-End Clients in the Digital Age

In today's digital world, word of mouth isn't enough to attract your dream clients. Blogger Dawna Jarvis talks about the importance of providing exceptional customer service, offering premium services and packages, building a strong online presence and defining your niche.

2023 SALON TODAY 200: Client Retention & Referral and Technology

They vigorously attract new guests and retain their established ones. They leverage the latest technology tools to measure, motivate, communicate and market. Meet the 2023 SALON TODAY 200 honorees in the categories of Client Retention and Referral and Technology, including the team from Glow Beauty Boutique in Braintree, Massachusetts.

How Does Centre Salons and Spas Love Its Clients? Let Us Count the Ways

With a toolbox of strategies and multiple locations, the Colorado salon business casts a wide net to reach a high guest retention rate.

86% of Americans Will Switch Salons to Follow Their Favorite Stylist

While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.

SALON TODAY 200: Lola Hair Studio Retains Guests Through Membership

A generous program rewards clients for their loyalty the old-fashioned way—by giving them free stuff.

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