Before Vagaro's Charity Hudnall takes the stage at Data-Driven Salon Summit, she talks to us about the importance of the metric Client Retention, how it's a useful tool to give feedback to your team, and why it's critical to the future of your business.
Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
When stylists leave a salon, it can be devastating to the bottom line if they take their clients with them. Blogger Samantha Georgson explores a technology tool that can help you guide those lost guests to new service providers on your team and retain their business.
Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.
Clients who stretch their appointments, or worse who stray to other salons, leave costly holes in a salon’s appointment schedule. An automated marketing tool now can track a client’s history, determine when she’s overdo and send her a reminder to book her next appointment.
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