Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best blog in SALON TODAY's STAMP competition.
Bangz Park Avenue
Winter Park, Florida
Owner: Vanessa Minter
When Aveda’s Feed My Lips line made its debut, Bangz Pak Avenue wanted a fun, interactive way to educate guests about the lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.
“The blog was packed with SEO search terms and was viewed more than 450 times,” Minter says. “We love that it went above and beyond a typical style blog.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.
For reprint and licensing requests for this article, Click here.