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Why Your Salon Should Target Men

It’s time to take off the blinders and re-think our roles in the Business of Beauty. Our view should not be limited to cutting hair, nails and spa services. It most certainly should not be focused solely on women.What are we missing? ...

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Become a Habit Disruptor

We’re more than a quarter of the way through 2015, already 15 years into the 21st century, and while little, if any, of the technology promised to us on The Jetsons has been invented yet (hello flying cars!), we’re still hurtling ...

2015 Coaches and Consultants Guide: Group 3 Marketing

group3marketing.com  |  952-475-3269  |  info@group3marketing.com  |  Owned by: Bart and Phyllis ForemanGroup 3 Marketing helps salon owners improve their business by transforming their passive POS system into a ...

2014 Coaches and Consultants: Group 3 Marketing

Group 3 Marketing helps salons and spas boost their business by focusing their marketing efforts toward current guests.

Eradicate Your Slow Days

Got a time of the week that's a little slower than you like? Group 3 Marketing's Bart Foreman shows you how to fill your book during your slow days.

70% is Not a Good Number

Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.

The Big Deal About Loyalty

Group 3 Marketing's Bart Foreman dismisses salons' belief about client loyalty and recommend three areas where owners should focus to grow their businesses.

The Inside Scoop About Client Loyalty

Bart Foreman give readers a rude awakening with the claim, "Your clients are not loyal." Here he shares his thoughts on building a retention program that offers clients real value.

Mid-Year Beauty Trends to Help You Plan

As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:

Fill Your Chairs

Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.