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STAMP 2018: Put a Twist on a Before-and-After Concept to Highlight a Service

Impressions’ salon owner Kitty Tierney put a twist on a before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine. The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk...

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STAMP 2015: Impressions' Philanthropic Campaign

Fifty Shades of GreyImpressionsMequon, WisconsinOwned by: Kitty TierneyKitty Tierney knew that the release of Fifty Shades of Grey would attract the attention of her target market, so she partnered with her local theater to air the movie two ...

STAMP 2015: Impressions' Print Ad

The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...

Impressions Leverages '50 Shades of Grey' Popularity for Fund-raising Opportunity

Two weeks before its national theater debut, 50 Shades of Grey is sparking both excitement and controversy around the country, resulting in millions of women planning a girls’ night out to their local theater. One salon in Mequon, ...

The Staff Washroom: Appealing to a Captive Audience

In Mequon, Wisconsin, Kitty Tierney transforms her staff bathroom's walls into a giant chalkboard and unleashes her team's verbal creativity.

What Your Color Team Can Learn at the Paint Store

When a salon owner embraces her new neighboring paint store, she discovers a unique educational opportunity for her staff.