Do you know the secret behind Mona Lisa’s infamous smirk?
Do you know the secret behind Mona Lisa’s infamous smirk?

Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Print Advertisement campaign in SALON TODAY's STAMP competition.

Impressions
Mequon, Wisconsin
Owner: Kitty Tierney

In keeping up with Impressions’ long-standing Downside campaign (STAMP winner in 2012 and 2015), salon owner Kitty Tierney put a twist on the before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine.

The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk. The ad also was featured on the salon’s Facebook and Twitter feeds and was printed out for salon signage at the front desk.

“There are so many beautiful before-and-after images of lashes and brows circulating on social media, we wanted to do something a little different,” Tierney says. “This tongue-in-cheek campaign performed really well when showcased along with the brow examples of our clients.”

This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)

More about STAMP:

SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.