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Awards & Contests

STAMP 2018: Put a Twist on a Before-and-After Concept to Highlight a Service

by ST Staff | September 6, 2018
Do you know the secret behind Mona Lisa’s infamous smirk?
Do you know the secret behind Mona Lisa’s infamous smirk?

Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Print Advertisement campaign in SALON TODAY's STAMP competition.

Impressions
Mequon, Wisconsin
Owner: Kitty Tierney

In keeping up with Impressions’ long-standing Downside campaign (STAMP winner in 2012 and 2015), salon owner Kitty Tierney put a twist on the before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine.

The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk. The ad also was featured on the salon’s Facebook and Twitter feeds and was printed out for salon signage at the front desk.

“There are so many beautiful before-and-after images of lashes and brows circulating on social media, we wanted to do something a little different,” Tierney says. “This tongue-in-cheek campaign performed really well when showcased along with the brow examples of our clients.”

This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)

More about STAMP:

SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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