men's grooming

6 Ways to Woo A Man

When clients walk through your door, what’s their first impression? Do you have posters with trendy women’s styles in the window? Is your décor feminine? Are your products in soothing shades of pastels? Do you have a wide array of ...

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Advice from an All-Star

After eight years of American Crew experience, Patti Davenport was named 2014’s International All-Star of the Year, an honor she names as the apex of her career. Davenport has always gravitated toward men’s grooming services. ...

5 Ways to Build Your Male Clientele

Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new ...

5 Strategies to Improve Your Male Clients' Salon Experience

This summer, men are looking for versatile styles and a convenient salon experience that won’t slow them down.

De Luxe Hot & Cold Towel Wet Shave

This men's service offered at Tommy Guns Salon in New York offers gentle exfoliation of the skin, application of hot and cold towels, cleansing and choice of shaving creams.

Leading Lady

In this one-on-one interview, Hollywood’s favorite male grooming expert Diana Schmidtke offers the behind-the-scenes look at her job styling on the set; details her newest adventure with John Paul Mitchell Systems’ Mitch, and tells you what your male clients really think.

Last-Minute Valentine’s Promos for Men

Men love to shop at the last minute...don't be surprised when they show up at your salon on February 13 and 14. Be ready, instead! Here are a few ideas on what to have on hand when he shows up empty-handed!