Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.
Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.
Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.
Shortcuts' Paul Tate shares four technology tips that drive client retention.
Salon owners juggle more roles than many may realize. From mentor to business strategist, marketing guru to customer relations expert, they have many hats to wear—without even considering any work they may do on the salon floor. As ...
When it comes to your client base, less can definitely be more. Building a busy book is critical to long-term success and stability in the beauty business; but stuffing your books full of quick and low quality appointments is doing a ...
Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...
There are many things you can do while at work that are simple to remember and easy to put in place. Here are six examples of how you can improve your customer service.
As winter continues in Maine, Akari's Allan Labos pens some idea for keeping the momentum strong for staff, spirits and sales in those dreary months. Flag these great ideas and keep them even as you plan for next year!
The days of paper loyalty rewards cards for salon and spa owners are coming to an end. Salon and spa owners seeking to gain new customers and increase loyalty now have a powerful and free social and mobile tool to help get consumers through their doors and keep them coming back.
