retailing

Nick Arrojo's 12 Tips for Cutting Through the Amazon Jungle

In a series of frank dialogues with owners and stylists around the country, Nick Arrojo gets to the bottom of how salons can compete in today’s crazed retail world.

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STAMP 2017: Interlocks' Merchandising Display

The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.

STAMP 2017: ID Salon's Philanthropic Campaign

ID Salon launches an anti-bullying campaign with a video where team member shared their stories, an in-salon retail campaign and a live auction. The campaign earns it a STAMP 2017 award.

Share Your Business Know-How with This Fun Beauty Pulse Poll

With Salon Today's third installment of Beauty Pulse, a salon owner poll, we're checking up on salons' plans for a business holiday season.

Learn How to Cut Through the Amazon Retail Jungle

Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.

Data Stories: Keeping Score to Do More

At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.

Data-Driven Salon 2017: Ramping Up Retail

Allyson King of Hair+Co. BKLYN and Beauty 360 Consulting Group walks you through the data points of retail success and gives you strategies for engaging your team.

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: 5 Salon Business Topics to Be Aware of in 2017

Business is always changing and salon owners need to know the next best practices if they don’t want to be left in the dust. Aveda Means Business has been sharing articles on the ways business is shifting between you and your staff, as well as you and your clients. These are the discussions to be involved in to stay ahead of the curve.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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