The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
Armed with data and stories of the impact the prolonged closure is having on California salons, a coalition of beauty businesses lobbies the LA Mayor's office, asking for the safe reopening of beauty-based businesses.
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.
20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.
New orders shutting salons don't seem to consider the extensive training in sanitation the industry undergoes.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
The companies' CEOs are asking Governor Newsom to consider reopening their salon suites, saying that because of the unique layout and design, salon suites have the ability to meet the health and safety standards much like a dental or medical office facility.
In some California counties, salons and barbershops may take their business outdoors if they follow certain guidelines.
In May, the people interacted with two hair stylists with confirmed coronavirus infections, but none ended up showing symptoms of Covid-19. The stylists and the clients were required to wear masks during their time in the salon.
In a press conference on July 13, CA Governor Newsom ordered certain businesses, among them hair and nail salons, to close their doors due to a spike in coronavirus.
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