Shortcuts' Paul Tate predicts that mobile technology, predictive purchasing and big data are three trends that will impact the salon industry in 2014.
Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Shortcuts' Paul Tate offers some excellent tips for handling a bad online review.
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.
Shortcuts CEO Paul Tate takes a look at how the tablet will change the chairside consultation and strengthen the relationship between the stylist and the client.
Stylist Chad Austin reviews Diana Schmidtke's "Shortcuts," a book about breaking into beauty within the fashion and entertainment industry.
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
