linkup marketing

Converting Fans to Clients

No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.

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Welcome to The Shout Lounge

In Stacey Soble's exclusive podcast interview with Linkup Marketing's Valorie Reavis, we learn about The Shout Lounge, a new social media management tool designed to save salon owners time and make their content 'shout.'

How to Handle Negativity on Social Media

Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.

Embrace a New Level of Loyalty

Advice from Valorie Reavis of Linkup Marketing about digital loyalty schemes that salons can use.

Watertight Ownership Possible With Watermarking

The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.

How Facebook's New Function Will Drive Your Referrals

As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.

Ask Yourself, "Who Cares?"

In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.

Why You Should Advertise on Smartphones

Linkup Marketing's Valorie Reavis shows you how to get the most out of your salon marketing budget with Smartphone advertising.

Create a Facebook Advent Calendar

Social media coach Valorie Reavis encourages you to engage your clients to check out your salon's Facebook page every day with an advent calendar of holiday tips and offers through December.

Just Go For It: Asking For E-mail Addresses

E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.

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