ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...
Life Isn’t PerfectAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingWith this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can ...
Loyalty BoostersCoco CheveuxSouth Portland, MaineOwner: Tiffany Conway To enhance loyalty, Coco Cheveux developed a series of membership programs and marketed them to existing and potential clientele. The Coco Coiffure Special ...
You are BeautifulHouse of J. HenryPortland, MaineOwned by: Jaison Henry, Cynthia Brainerd & Adam Huntley The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of ...
Change MakersRed 7 Salon Evanston and Chicago, IllinoisOwned by: Jason Hall and David Kafer In the beginning of 2015, Red 7 experienced a minor walkout that rattled its owners Jason Hall and David Kafer. Although it was touchy, the ...
Are You Ready to Be Pampered?TrixiesDes Moines, IowaOwned by: Tricia Rivas In this ad, radio personality Caress Carter details an afternoon of services at Trixie’s, “where Midwest charm meets big-city style.” She talks ...
Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring ...
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
When you look at it, marketing really is a grander version of the Show and Tell sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell ...
