Show Your 'Stash
South Portland, Maine
Owned by: Tiffany Conway
To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring Tiffany Conway and her husband debating why men should go to the salon. The ad, which aired multiple times on local radio station Q97.9, encouraged men to upload images of their unshaven faces to the salon’s Facebook page throughout November. The image with the most likes at the end of the month earned the winning client a $100 gift card.
For reprint and licensing requests for this article, Click here.