by Staff
WHEN JIM and Christie Stracke and Lea Laskowitz first conceptualized Hawthorn Salon, they may not have known exactly what they would create, but they had a firm grip on where they were going. “We wanted the space to be hip enough to attract a young artist, gender neutral enough to attract men and high-end enough to appeal to an upscale consumer,” says Jim Stracke. The owners accomplished their design goal with unusual materials and some twists to the typical salon design. Raw cypress wood, removed from the Florida swamps was used for the retail shelves, the reception desk and the shampoo bar. Embracing the local environment further, the color scheme was chosen to refl ect the Florida sunset. “The look of the raw materials always starts a conversation,” says Stracke. “It gives the salon a modern, distinct look that is not found in our local market.”
