Salon Today

August 2015

Special Issue: Build a Thriving Men’s Business

If your salon doesn’t have a thriving cache of male clients, you’re leaving a potentially lucrative part of your business on the table. To help salons grow their men’s business while celebrating its 20th anniversary, American Crew partnered with SALON TODAY on this special bonus issue.

While Paul Wilson, owner of Art + Science, gives you a tour of the Crew Space he carved out of his Evanston, Illinois, location, a host of salon owners and barbers offer sound strategies for attracting male clients and keeping them. In addition, a massive grooming study, underwritten by American Crew and SportClips, reveals men’s preference in a salon, a stylist/barber and a salon experience.

Finally, American Crew’s International All-Star of the Year Patti Davenport and U.S. All-Star Challenge Winner Alyssa Brasket share their style inspirations and their strategies for capturing male clients.

In This Issue

Article Two barbering chairs, oak stations, and American Crew imagery set a distinct masculine tone in the space.

Architects of Design: The Modern Man Cave

| August 17, 2015

Known as the founder of American Crew and its artistic director, David Raccuglia and Paul Wilson also are the owners of Art + Science, a chain of four salons in the greater Chicagoland area.  As they witnessed the growth of American Crew ...

Article At The Lounge Barber Shop and Shave Parlor, co-owner Adam Voss, knows how to make men feel welcome—in fact several clients stop in between appointments for a cup of coffee and a chat.

6 Ways to Woo A Man

Laurel Nelson | August 17, 2015

When clients walk through your door, what’s their first impression? Do you have posters with trendy women’s styles in the window? Is your décor feminine? Are your products in soothing shades of pastels? Do you have a wide array of ...