Your numbers are talking. Are you listening? Learn how to leverage your data to grow your business.
Data-Driven Salon provides a deep-dive into the metrics of “salon success.” Attendees will take full advantage of the data resources of ZeeZor and Salon Today to share with participants how they “stack up” against the most successful salons. Related to this we will provide benchmarks and related best practices – from the industry’s leading salon owners and experts – to help participants drive improvement in a range of areas including retail and service sales, engagement, marketing and retention.
We’ll look at the role of technology in today’s salon, and how different salons are using data, digital tools, and online and social activities to drive their business.
This will be a peer-driven, hands-on experience, bringing together top salon owners and managers – all committed to success – in a facilitated and structured environment where they can better learn how to put data and technology to work for them.
What 2017 attendees said:
“It is the best business event that I ever attended. The information was something you could use, the networking was as good as the speakers, and everyone wanted to help you.”
- Marcus Allen, Global VP, Refinery, London, UK
“I went with the expectation that we would be working on graphs and pie charts and business building. WOW! I was surprised that there was so much valuable information - real tangible information that I could put into place.”
- Denise Gualdoni, Owner, Studio Eleven, Maryville, IL
“I had the most amazing experiences at this conference. The interaction with other professionals was amazing and I learned so much!”
- Denise Deering, Colorist, Juut Salon, Palo Alto, CA
What successful owners have to say about leveraging data to drive success:
"As far as I'm concerned, the effective use of data will be the defining trait of successful salons in the future. At Gene Juarez, data isn't a tool, it's an obsession."
-Scott Missad, owner of the Gene Juarez Salons and Spas in Seattle, Washington
"Running a salon is a lot like flying an airplane--pilots don't fly by looking at the ground, they use instruments. Well, data is our instrument. If you run your business without your instruments, you can only go as high as you can see, BUT when you understand how to read your data, you can soar above the clouds,"
-Robert Cromeans, owner of the Robert Cromeans Salons in San Diego and Las Vegas
"We’ve always been focused on the sexiness of styling hair. Well, we need to look at data as the next diva. It’s no longer good just to be sexy in style, now you’ve got to see data as the next big thing— the latest trend for salon owners. I’m telling you, it’s not the bob, it’s data."
-Brian Perdue, owner of Salon 124 and Genesis Salons, Atlanta, Georgia
“Any owner or salon manager interested in taking advantage of data, best practices and technology to drive their salon growth should attend. It will be an invaluable opportunity to develop a network of like-minded peers.”
- Stacey Soble, Editor of Salon Today
WHO SHOULD ATTEND?
Attendees will include top salon owners from both the Salon Today 200 and ZeeZor networks, as well as other salon owners and managers interested in taking advantage of data, technology, best practices and developing a network of like-minded and successful peers interested growing their business.