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Designing for a Brand

by Donna Dickerman

As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”

Good design influences psychology

Good design influences psychology

by Web Editor

When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.

Indochine Chic

by Salon Today Staff

Allen Edwards is best known for creating Farrah Fawcett’s feathered coif in the mid-’70s, but his business partner and hair stylist Claudio Lazo at Allen Edwards Salon & Serenity Spa drew inspiration from even earlier times when he designed the interior for the duo’s Brentwood-area salon.

Indochine Chic

by Salon Today Staff

Allen Edwards is best known for creating Farrah Fawcett’s feathered coif in the mid-’70s, but his business partner and hair stylist Claudio Lazo at Allen Edwards Salon & Serenity Spa drew inspiration from even earlier times when he designed the interior for the duo’s Brentwood-area salon.