Five salon and spa owners share the ups and downs of their recent build-outs.
New York City
Hotheads Salon and Tanning Spa, Boynton Beach, Florida
Eva Scrivo Salon,
New York City
|Alicia Knutson and Jessie Murry
St. Paul, Minnesota
$109,000. We took a normal office space on the eighth floor and turned it into a salon.
Juvans: $525,000. Of that, $280,000 was spent on the salon and tanning equipment and $245,000 was spent on renovating the building.
Arik: About $2 million.
Nick: Our new buildout cost approximately $150,000.
What was the length of construction time?
Allison: Two and a half months.
Juvans: Four months from start to open.
Arik: Seven months.
Alicia: It took five months to complete.
Nick: Two months.
Did you go over-budget?
Allison: Yes, but we were focused on the quality of craftsmanship and materials. We wanted to have the job finished the correct way.
Juvans: No, it took about one year of ideas, designing, planning and shopping to get exactly what we were looking for.
What was the biggest design headache?
Allison: Our challenge was integrating the multi-functional cabinets and keeping the design concept streamlined.
Juvans: We didn't have experience running a tanning salon and using the new tanning equipment.
Arik: At first we wanted to try incorporating the existing elements of the space, but we ended up gutting absolutely everything to achieve order and functionality.
Alicia: The hardest part was making every square foot of the small space functional.
Nick: Designing the reception/waiting area.
What is your favorite feature?
Allison: The space can transform from a fully functional salon to a loft-like event venue for Mint occasions or outside client use.
Juvans: The contemporary openness with accents of stainless steel and frosted glass, which allows guests to have a full viewing experience wherever they are in the salon.
Arik: The matching Venini chandeliers and the galley next to the front desk. It is a functional space saver.
Alicia: The custom-made cabinets for clients' purses, phones, keys and a beverage counter.
Nick: The stacked stone wall and canopy with infused lighting.
How did you introduce the new salon to your clients?
Allison: We put gift certificates in gift bags at high profile events and we sent our Mint Girl, a salon representative, onto the streets of NYC to hand out 20-percent-off vouchers.
Juvans: We transferred some of our stylists, with their existing clientele, from our sister salons to our new facility. We also promoted specials for our new state-of-the-art tanning salon.
Arik: We sent out mailers and e-mails, and notified clients when they came in for appointments at the old salon.
Alicia: We told our clients about it and sent postcards to all of them.
Nick: We held an open house.
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