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Building a Brand

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Sponsored by Amex

Paving Her Own Way

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

Sponsored by Amex

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How Olaplex Treatments Prep the Canvas for Every Salon Service

"Cowboy Copper" has been breaking the internet, and that means clients of all kinds are booking in with you for this trendy hair color. You’re lifting brunettes, adjusting redheads and glossing blondes to get this warm, spicy shade. Celebrity colorist Chad Kenyon is creating Cowboy Copper for quite a few of his clients (or as he calls them, his muses). One insight for creating this Insta-worthy hue, he shares, is in the color composition.

Sponsored by Olaplex

Opening an Express Bar

Clients on the go are seeking convenient locales to have multiple beauty services under one roof and get back to what they need to do as soon as possible. Identity. The Express Bar is delivering. Find out how.

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