The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Innersense Organic Beauty Revolutionizes Professional Hair Color with Launch of Color Purity
With the launch of Color Purity, Innersense Organic Beauty sets a new standard for clean, safe, and effective high-performance hair color systems
by Staff
May 28, 2024
3 min to read
Award-winning clean beauty brand Innersense Organic Beauty recently announced a groundbreaking expansion into professional hair color with the launch of Color Purity. With as many as 38% of color users experiencing some form of irritation or reaction due to hair dye, and an even higher risk for professional colorists, Innersense's Color Purity sets a new standard for clean, safe, and effective high-performance hair color systems.
Innersense Organic Beauty
Born from five years of development and nurtured in salon environments, Color Purity is meticulously crafted to prioritize performance without compromising health and wellbeing. The result is a revolutionary hair color system that delivers brilliant non-toxic color with outstanding performance on all hair types and textures.
"Innersense is committed to pushing the boundaries of clean beauty without sacrificing performance," says Greg Starkman, Co-Founder of Innersense Organic Beauty. "With Color Purity, we're not just launching a new product line; we're introducing new color chemistry that creates a new standard in professional hair color – one that prioritizes both stylist and client health and the planet. We believe that stylists and clients alike deserve nothing less than exceptional results without compromise."
The Color Purity Collection includes 40 oxidative True Color shades plus opacity-adjusting White, 5 Clean Developers and 2 Pure Brilliance Lighteners in both Cream and Powder formulations. True Color's Adaptive Dye Blends are customized by shade, allowing them to be fully intermixable across all tonal families. When mixed with Innersense's revolutionary Clean Developer, True Color can achieve flawless permanent, demi-permanent and high lift results, all within the minimalist portfolio. Embodying Innersense's commitment to sustainability, all shades are intentionally designed to work seamlessly together, allowing for easy customization while elevating the color experience and eliminating the need for a second demi line.
True Color's Adaptive Dye Blends include new innovative 2MD chemistry, a gentler replacement for traditional PPD and PTD dyes. 2MD Technology limits the sensitizing potential of color, improving the salon experience without compromising on results.
Key Features of Color Purity
Clean Color Chemistry: Set a new standard of clean, from color tube to developer and everything in between. Free of: resorcinol, PPD, PTD, EDTA, fragrance and processing odors, amongst many other harmful ingredients
Pure Performance: Provide unparalleled gray coverage, luminous shine, and enduring longevity.
Adaptive Dye Blends: Craft customized shades with 40 fully intermixable shades; Innersense's revolutionary 5 Volume Clean Developer with Hyaluronic acid transitions color from permanent to demi-permanent.
Environmental Impact: Use eco-friendly packaging and tools to reshape the approach to hair color waste.
In addition to the innovative color line, Innersense offers a range of education options to support stylists, including virtual and in-salon support led by Innersense Color Purity Educators. To further enhance the learning experience, the brand is launching the Color Purity App for Color Education, providing valuable resources at stylists' fingertips.
The Color Purity collection launches on May 13, 2024, revolutionizing the professional hair color industry with its clean, safe, and effective approach to coloring.
For more information about Innersense Organic Beauty and Color Purity, please visit InnersenseBeauty.com.
About Innersense Organic Beauty:Innersense Organic Beauty is a clean, sustainable hair care brand dedicated to creating the safest and most effective products for all hair types and textures. Developed by stylists Greg and Joanne Starkman, the brand's formulations feature nourishing ingredients and are processed without animal testing. Innersense uses ingredients that are sustainably sourced and prioritize the health of their clients by avoiding the use of phthalates or known endocrine disruptors. As a Certified B Corp, Innersense Organic Beauty aims to be a force for good by meeting the highest standards of social and environmental responsibility. Their diverse range of products is designed to be a ritual of self-love, supporting every unique hair care journey while promoting a healthier, more sustainable future.
Subscribe to Our Newsletter
More Salon Management
The Most Wonderful Time in Salons and Spas
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
by Stacey Soble
Leading with Empathy, Humility and a Mastery of Systems
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
by Stacey Soble
Pagoda Brings AI-Powered Operations to Skinovatio Medical Spa Locations
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
by Staff
How Women are Rewriting the Rules of Grey Hair
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
by Stacey Soble
Warm Leadership and Analytical Precision
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
by Stacey Soble
Trotting the Globe, Forging Connections, Fostering Artistic Creativity
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
by Stacey Soble
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff