MENU
SEARCHScruples celebrity hair stylist William Whatley unveils before and after summer hair colors with tips to protect color between salon visits.
Scruples summer hair color trend: Hollywood Blonde before.
German Alexander Photography
Celebrity hair stylist William Whatley, also the new creative education director for Scruples Haircare unveiled his before and after hair color looks for summer. William debuted a Hollywood Blonde, Manhattan Brunette, and Red Carpet Copper. In addition to his color trend looks, he also provided tips on how to maintain color between salon visits.
In summer 2024, William believes we’ll see warmer lighter colors, layered haircuts like shags, and styles boasting natural volume and softness.
“Hollywood Blonde embodies the natural feel of classic Hollywood, blending lighter golden blondes into a tone that evokes the timeless glamour of California’s iconic blonde bombshells. We are moving away from the ashes in the blondes to give more vibrancy and natural sun-kissed golden looks.”
— William Whatley, Creative Education Director for Scruples Haircare
Manhattan Brunette epitomizes the rich, lustrous brunettes synonymous with the sophisticated charm of the East Coast, boasting captivating depth and an abundance of shine. “Scruples added in some of our berry tones to really give that reflective luscious vibrant brunette,” added Whatley. “We want to transform a dull brunette into a head-turning Manhattan Brunette look.”
Red Carpet Copper is a captivating blend of vibrant, bright, and soft, orange-based coppers, blended with beautiful golden hues to achieve that coveted Red Carpet Copper look. “Scruples’ coppers are that perfect blend without going over the top that every copper-headed client is looking for,” he added.
Tip #1 - Clean Hair: The myth of needing to come into the salon with dirty hair is over. Hair color does not have ammonia content like it used to. I suggest a mild clarifying shampoo the day before so when clients come in there isn’t an unwanted buildup on hair. The color process will run smoothly and lead to a great color deposit.
Tip #2 - Products Matter: Consumers need to take their hair stylist’s advice on specific products for at-home use. 75% of hair color retainment is on the client’s shoulders. What you do at home is just as important as what happens in the salon. If I tell you to use a specific product to seal the cuticle, you should do it. At-home use is the insurance you need to keep the color fresh. Luckily, Scruples has leave-in products designed to make the color last.
Tip #3 - Protect Hair from Summer Elements: Stay out of direct sun and stay out of chlorine-treated pools. If you’re going to be in the pool daily, my top tip is to really cover your hair with a mask that’s going to coat the hair and act as a shield, not allowing the chlorine to penetrate into the hair and then after you’re done with your swimming, just do a quick light shampoo and quick conditioner just to keep your hair in shape. The one that I recommend most is Scruples ER emergency repair conditioner: just apply generously all over the hair comb through and dive in. I also personally love the Scruples Total Integrity Ultra Rich Shampoo for those with dry hair. It’s amazing for maintaining beautiful hair color. Also has sun damage protectant properties, leaving any hair type protected and hydrated.
Originally posted on Modern Salon
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
