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Modern Spa and Wellness
The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.
Salon Management
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
Salon Management
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
Salon Management
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Salon Management
Ten salon and spa owners share their own proven success stories that have increased sales, saved costs and gained new clients. From hair toppers to festival braiding and bridal to all-inclusive color service pricing, these salons show you how they topped their own expectations.
Salon Management
For Earth Month, we explore how the professional beauty industry is shifting its position as major waste contributor to a leader in sustainability. We take a closer look at Green Circle Salons, as experts and owners share their favorite environmental sustainable business tips. And, Nicole Rechelbacher shares what it was like to grow up with the industry's biggest environmental pioneer as her father.
Salon Management
While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.
Salon Management
While new clients build your growth, retained ones build your profitability. We examine the importance of client retention and offer four salon-proven ideas for boosting your salon's retention rates.
Modern Spa and Wellness
In our first digital cover feature for MODERN Spa & Wellness, we investigate the business launches of three successful head spa operations, then offer six practical strategies for getting started.
Salon Management
SALON TODAY reached out to the industry’s leading business consultants and invited them to weigh in on what’s top-of-mind for today’s salon leaders. Take a read through this compilation of solid advice on a variety of topics, each designed to give you the managerial tools you need to tweak your business and make 2026 your best year yet.
