
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
Understanding your best savings strategy for retirement starts with answering some key questions. Northwestern Mutual's Michael Cole walks you through your options.

Northwestern Mutual's Michael Cole walks you through some of the key questions you need to consider before determining your best retirment savings strategy.
The following is an except from SALON TODAY's Coaches, Consultants and Business Resources Directory. Visit it for more helpful business guidance and to learn more about Michael Cole and the other beauty business experts.
In this blog, Financial Advisor Michael Cole tackles the question, "Which is the best account to save for retirement?"
This is a common question we routinely get from beauty pros. The short answer is, "It depends on your individual situation."
There are various factors that contribute to determining the most appropriate retirement account, and it starts with answering some questions.
First, is this account just for the beauty pro? Or is it for employees as well?
Second, how much do you plan on contributing each year? Each retirement account has different limitations on annual contributions.
Third, do you make pretax contributions now to reduce your tax liability this year? Or is it better to pay taxes now to have tax-free income in retirement?
Fourth, do you anticipate having passive income in retirement that would increase your tax exposure? This relates back to your decision on paying taxes now, or later in retirement.
Fifth, for employer-sponsored plans, how much do you want to contribute to your employees’retirement plan? How much do you want to contribute into your own retirement account? Last, but not least, what is your exit strategy and how long do you envision working?
Picking the type of account is only half the solution. The next question is "How do I invest these dollars?"
Remember, a retirement account is just an account, like your savings or checking account. Once your hard-earned dollars are in the account, then you need to determine how to invest those dollars. Of course, there are more questions:
What is your tolerance for market fluctuations?
How much of your investment should be in equities opposed to fixed income? Would you prefer investments where a team is overseeing your investment? Or do you prefer a less expensive investment that is designed to track how the market performs? It is very important to understand the cost of investing, as that will have an immediate impact on your rate of return.
So, we have effectively answered the question with more and more questions. But that is what separates our firm from many others. We want to help you discover in detail the goals you want to achieve through retirement planning, or any other financial goal. Once we understand your goals and individual situation, then we can make recommendations that will best serve your needs.
A few final thoughts... We want to see our clients diversified in three ways. First, our clients are diversified within the stock market, which acts as a hedge against risk. Second, our clients are diversified into assets not correlated to the stock market. When the market declines during our retirement, it is important to own assets that are off the rollercoaster of the market. Third, our clients are diversified in tax structure to minimize the impact of taxes in retirement.
If there is one thing to remember, start saving now! The most powerful dollar you save is the one you save today. As Albert Einstein said, "Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn't, pays it."

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.

The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."

After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest

Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.