Marketing & Advertising

STAMP 2017: Charles Penzone's Guerilla Marketing Campaign

To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.

STAMP 2017: Salon Spa W's Creative Social Media Post

Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.

STAMP 2017: Interlock's Creative Social Media Post

Leveraging the popularity of the Mannequin Challenge, Interlocks gathers friends and family to help create a fun video showcasing its Salon Today 200 wins and earning it a 2017 STAMP award.

STAMP 2017: Salon Art-Tiff's Creative Social Post

Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.

STAMP 2017: Juut's Surprise Email Campaign

For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.

STAMP 2017: Jiva Salonspa's Social Media Campaign

Jiva Salon creates a five-day Dear Santa social media campaign, which ultimately reaches more than 47,000 people, earning it a 2017 STAMP award.

STAMP 2017: Inspire Greatness' Geofilters

In honor of Industry Day, Inspire Greatness Aveda Institute develops its own Geofilter, earning it a 2017 STAMP award.

STAMP 2017: Brown and DeLine's Social Media Campaign

Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.

STAMP 2017: Mango Salon's Website

With a Find Your Designer matching tool and a quiz job candidates can take to see if they are a culture match, Mango Salon's new website has many interactive whistles and captures a 2017 STAMP award.

7 Reasons to Attend Premiere Beauty Classic

This October, the Premiere Beauty Classic gives Midwest owners the chance to attend some great business education when it comes to Columbus, Ohio, October 15-16.

How Consumers Judge a Business in Today's Tech-Savvy World

The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.

Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients

We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?

Tech Pilots: Birds Barbershop Gets in on the Ground Floor with Facebook's Workplace

At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.

3 Salon Owners Team Up to Give Their Stylists a Crash Course in Photography

With the huge importance that Instagram plays in marketing and building a clientele, it only makes sense that stylists need to be adept at the skills of the social media trade. At Luxury Brand Partner's Idealogue in New York, three salon owners came up with the idea to partner on an educational event centered on social media and photography.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

SALON TODAY RECOMMENDS: 5 Areas of Expansion That Every Salon Should Explore

Here are five areas that are smart focuses for development in 2017.

Sponsored by Aveda Means Business