MENU
SEARCHIn his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
In The Creative Mastermind Mind, Cubillo distills decades of experience into actionable insights: mastering creative reinvention, understanding the inner workings of the industry and building resilience in a world where algorithms, egos and shifting trends compete for attention.
Daniel Cubillo
From Top Chef to Fear Factor and Real Housewives to Real Madrid matches, Writer and Creative Executive Daniel Cubillo has spent decades shaping stories for the world’s top entertainment brands. Now, he’s sharing his insider knowledge in his new book, The Creative Mastermind Mind: From Roadrunner to Showrunner, a field guide for creators, storytellers, and entertainment professionals navigating today’s chaotic content landscape.
Cubillo’s career spans nearly 2,000 hours of produced content across broadcast, cable, streaming and social platforms, including NBCUniversal, Discovery, MTV, Facebook Watch, Netflix and the Zeus Network. His unique experience in storytelling that performs across formats has positioned him at the intersection of legacy media and the emerging creator economy.
In The Creative Mastermind Mind, Cubillo distills decades of experience into actionable insights: mastering creative reinvention, understanding the inner workings of the industry and building resilience in a world where algorithms, egos and shifting trends compete for attention. Blending mentorship with candid behind-the-scenes stories, the book offers practical frameworks, real-world scenario analysis and a roadmap for anyone determined to make a living — and find meaning — through storytelling.
The Creative Mastermind Mind is a strategic field guide for creators, storytellers, and entertainment professionals navigating the new content-driven world.
Daniel Cubillo
Readers will discover how to:
Adapt and evolve in an industry defined by rapid change
Balance creativity, strategy, and resilience in high-stakes environments
Navigate the realities of show business with honesty and professionalism
Build stories that resonate across platforms and audiences
“Whether you’re an aspiring creator, a content professional or a seasoned showrunner, this book is a guide to not just surviving — but thriving — in the content arena,” Cubillo said.
Cubillo's book, The Creative Mastermind Mind: From Roadrunner to Showrunner, is available on Amazon.
August is time for parents to drag their kiddos into the salon for that picture-ready, back-to-school haircut, and September is a great month for weary moms to reward themselves at the spa. Handwrytten's David Wachs offers five strategies for improving your back-to-school marketing campaigns.
Gen Alpha grew up in a world built around them, and they're already booking appointments. Danielle Anderson explains why this generation is the most valuable future guest your salon will ever have, and how to win her (and the parent who pays) starting now.
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.
Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
