Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Charles Penzone's Guerilla Marketing Campaign
To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.
August 30, 2017
One of the posts from a Rogue Rhino sighting.
1/3
1 min to read
The Rogue Quartet
Rogue Rhino Club Barbershop & Lounge
Powell, Ohio
Owners: Debra and Charles Penzone
In May 2017, The Charles Penzone Salons opened the doors on its newest concept, the Rogue Rhino Club Barbershop & Lounge, but several guerilla marketing campaigns drummed up awareness before the doors opened.
To create buzz through experiential marketing, Marketing Director Jena Huffman created an Instagram contest by developing relationships with local businesses, including a craft brewery, a specialty market and an artisan pizza shop, and having them display the #RogueRhino. She then invited Columbus residents, including several Instagram influencers to find the hashtag, photograph it and use #RogueRhino to enter a drawing for an elite Royal Rhino Club package. The contest resulted in 300 engagements on Instagram related to the brand before the doors opened.
The following weekend, the Penzones hired a local barbershop quartet to create mass awareness throughout Columbus Over the weekend, the quartet stationed themselves in popular Columbus areas with heavy foot traffic, while grooming experts distributed flyers, business cards and complimentary cards enabling recipients to enjoy a free cut or wet shave.
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More Awards & Contests
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A Space to Ground Down and Level Up
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
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