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STAMP 2017: Salon Art-Tiff's Creative Social Post

Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
August 30, 2017
STAMP 2017: Salon Art-Tiff's Creative Social Post

 

1 min to read


Rainy Day Facial
Salon Art-Tiff
Ephrata, PA
Owner: Sue Burkholder

By growing her salon’s Facebook page organically over the past few years by posting daily, Sue Burkholder has learned that the best time to capture an audience is when the weather is bad. On a rainy March day, the salon leveraged the opportunity by offering a chance to win a free facial to anyone who shared the post.

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“This post reached more than 19,000 people and had more than 800 reactions, comments and shares,” Burkholder says. “These contests always bring new faces through our doors and we always make sure to give them a tour and a salon menu, when they come in to pick up their prize.”

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