A Branding Consultation
A good branding strategy will involve all five senses—sight, smell, hearing, taste and touch. At the store level, branding has not yet been used to the fullest extent. Though most of the senses are naturally evoked within the salon or spa environment, more thought needs to be given to effectively branding to influence a client’s purchasing behavior.
How Are Marketing Strategies Changing?
These days all owners are cutting costs and scrambling for new ideas to ignite business. We wondered how that’s impacting marketing, so we invited a manufacturer, a distributor and a massage therapist to give us their perspectives on: How are marketing strategies changing in this new economy?
Top 14 Myths about Generation Y
In Not Everyone Gets a Trophy, Author Bruce Tulgan sheds some light on Generation Y in the workforce. Here, he dispels 14 myths about the youngest of workforce generations.
by Stacey Soble
Top Tip: Who's Kidding Who
Open up the line for communication in a salon through customer satisfaction polls and encourage your clients to try different stylists in the salon. This way clients will stay in your salon and won't feel uncomfortable going to a new stylist.
Facts, Figures, Trivia
Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
by Stacey Soble
Top Marketing Tips
Industry marketing experts share their favorite marketing tips.
Salon Marketing Masters: The Niche Marketer
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Salon Marketing Masters: The Promo Man
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Salon Marketing Masters: Digital Diva
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Salon Marketing Masters: The Media Darling
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Salon Marketing Masters: The Retail Queen
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Hang hairdryers from the ceiling
Freestyle System’s (freestylesystems.com) Freestylist Free-Floating Dryer System supports the total weight of its blow dryers. So when in use, the dryer feels weightless—eliminating wrist strain and fatigue. The dryer turns on automatically when pulled down, and turns off automatically when it is raised back up to its resting position.
Fall Artist Session
There are just three tickets left for our next session, September 21 and 22 in New York City. It's considered the "best education event I have ever attended," according to recent attendee...
J Salon in Honolulu, Salon with a View
Located in picturesque Honolulu, J Salon (jsalon.com) was designed by owner Joe Randazzo and manager Gary Casupang. The salon has 150 feet of window space, and is located at the corner of a busy street a block from the most-frequented movie theater on the island.
The Carrot Principle (Book Review)
Review of The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent and Accelerate Performance
Serious Business, January 24-26
Just as your staff members need technical education and creative inspiration to keep on the cutting edge, so do you and your management team. Designed to help salon and spa leaders keep up in an ever-changing world, Serious Business 2010 is business forum that promises to inspire and challenge thinking—in business and in life.
Marketing Strategies of 5 Top Salons
The owners of growing salons wear many hats, and one of those is marketing guru. Here, the owners of five top salons share their marketing strategies.