Marketing Made Easy
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
P&G's Road to Recovery Program
The best way for all salons to go beyond today’s tough economic climate and thrive in the recovery ahead is to share their success stories. P&G Salon Professional, with its brands Wella Professional, Sebastian Professional, Graham Webb International, Clairol Professional and Nioxin, launched the Road to Recovery program.
Service Spotlight: Myoxy Caviar Elite Facial
The treatment begins with a gentle, foamy Timeless Balm Cleanser that leaves skin refreshed and free of impurities and toxins. After cleansing, alcohol-free repair lotion is applied. Once the skin has been cleansed and moisturized, Timeless Repair Serum helps soften and smooth fine lines and wrinkles. The treatment is finished with a repairing cream enriched with potent actives that combat signs of aging, leaving skin hydrated and replenished.
Cozy Up to the Bar
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
by Stacey Soble
A Snapshot of Salon Marketing
Marketing brings in new clients, which helps drive growth. But, there’s no question that growth comes at a price. We surveyed a sample of owners from our ProView Panel to assess what salons were spending onmarketing campaigns and which vehicles they felt were most effective. Fifty-nine owners responded:
Friday Night Lights
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
by Stacey Soble
Trimming your Expenses
I recently polled the community of top salon and spa owners about how they are trimming their expenses without affecting the quality of their services. Here's what they had to say:
Benefits Plan
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
by Stacey Soble
Flood Control
Now that we've dealt with the initial shock of the flood damage, it's time to roll up our sleeves and work on getting this salon up and running. For me, that means dealing with insurance and solving the flooring issue. Check out my journal entries from days four through seven.
Asked and Answered: Marketing Mishaps
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
A Week of Opportunities
 (Front desk of Republic Salon in GA, a winner in the 2008 SOTY competition)When it comes to growing your salon business, the front desk can be biggest driver of success. “And, if a salon empowers these ...
by Stacey Soble
Why hair stylists don't sell more retail
As PBA's Business of Beauty study debunks myths and reveals statistics, it also stirs up some strong emotion about salon retailing.
by Stacey Soble
Packaging Education with Bling
With everyone's time at a premium, salon events that multi-task are just the ticket. This week, the Eric Fisher Academy in Wichita, Kansas, is throwing a community-service event that promises to lure in prospective new clients and attract future students.
by Stacey Soble
A Library of Stories on the PBA's Business of Beauty
At the Professional Beauty Association's Symposium 2009, results from the landmark consumer study, The Business of Beauty, took center stage. SALON TODAY was on hand, reporting on each day's events. Following is a library of articles on The Business of Beauty, including Symposium coverage and background information.
Surviving the Flood
What happens when you find almost three inches of water in your almost-new salon? That's what happened to me, and this blog shares my day-by-day experience from notifying customers to working through insurance agencies to reopening our doors, better than ever.
Salon/Spa Industry Looking Up
The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association's (PBA) comprehensive index of salon/spa activity registered a solid gain. The association's Salon/Spa Performance Index (SSPI)—a new ...
by Stacey Soble
Invitation to Success
Join Salon Success Coach Kristi Valenzuela as she interviews SALON TODAY Magazine’s Editor in Chief Stacey Soble on