Adding waxing to your salon
Mini-Pro Kits from American International Industries’ (AII) GiGi Honee Wax, the number one wax in the world, make it easy for hair stylists to maximize their facial waxing add-on business.
Adding demi-permanent hair color
Ammonia-free Deepshine Demi incorporates Rusk’s Advanced Marine Therapy formulation to infuse shine, guard against yellowing or brassiness and provide long-lasting, tone-on-tone creme color that fades out gradually. Special ingredients like cera alba (beeswax) condition and nourish the hair.
Offer salon products for smooth hair
SeaExtend Silkening oil is a styling treatment formulated with sea botanicals, ultra-light argan oil and sweet almond oil. The crystal-clear formula contains no artificial dyes that can leave hair with a yellowish tint, and helps extend the life of hair color.
Increase profits with hi-lift blonding
Copchi HiBlondes, which processes in 20 to 40 minutes, comes in eight shades in the 11 series, which lifts up to four levels, and five shades in the 12 series, which lifts up to five levels.
Keep clients' hair color with K-Pak
K-PAK strengthens hair from the inside out. Appropriate for every client and formulated with Joico’s exclusive Quadramine Complex, the K-PAK Hair Repair System dramatically enhances the beauty and integrity of the hair. The four-step process takes 17 minutes.
Hair color boost for salon clients
Versatile, quick-acting formula opens a new add-on category appropriate for a variety of hair color clients.
Make money by adding new services
In the salon business, your fundamental services are the equivalent of the “little black dress.” Cut, color, texture and retail are your beauty basics. If nails are your focus, it’s the mani/pedi. Skin care? All about the facial. No matter your expertise, you develop your skills in core areas, and count on them to make you—and your clients—look good.
50 Life Lessons through Noëlle
The great Noel DiCaprio is often credited as the mother of the day spa movement. As the business she founded—The Noëlle Spa for Beauty and Wellness in Stamford, Connecticut—celebrates 50 years, her husband Peter remembers 50 valuable lessons he learned in life and in business with Noel.
Use social media after salon shows
It’s show season in the professional beauty industry. Whether you just traveled to Chicago to attend America’s Beauty Show, are ready to learn about social networking at ISBN’s conference next month, or are taking in a regional class on updos to get ready for prom and wedding season, it’s time to do something to get re-energized with new skills and a new approach to your business.
2010 Vision: Engage Our Future
To ensure a bright future for professional beauty, it’s critical to engage top potential talent, convince them of the promising careers in cosmetology and provide them with solid educational opportunities. In the past several years, many salon owners have personally shouldered some of this burden by launching their own academies.
2010 Vision: Engage Without Compromise
Over the next decades, the key to a successful business will be strong leaders. While learning how to engage your different audiences will be important, learning to do with no compromise will be the most significant personal change salon owners will make in their leadership thinking and behavior.
2010 Vision: Engage Through Accountability
Instilling ‘Accountability-based Leadership’ throughout your entire salon team is essential, especially during economic times. It builds loyalty and trust, and it helps your team meet the salon’s top objectives. Bob Prosen, president and CEO of The Prosen Center for Business Advancement (bobprosen.com) provided SALON TODAY with examples and easy-to implement techniques salons and their leadership can do to run a successful business.
2010 Vision: Engage Your Budget
Working without a budget is like taking a trip without a roadmap. With the recession on everyone’s mind, salons are looking for new ways to generate profits, not lose them; and that’s why calculation and planning out a clear budget strategy is crucial to saving your business.
2010 Vision: Engage Your Social Media Networks
The new rules for decade 2010 demand that you and your brand, not just your service providers, engage your client and your community audiences. While that may seem like one more daunting task on the management checklist, the information age and the popularity of social media make it easier than ever.
by Stacey Soble
2010 Vision: Engage Through Marketing
We ended the last decade in a deep recession funk—a funk that negatively impacted salons as much as other business segments. People still have to eat and drive. When an appliance breaks, it has to be fi xed or replaced. But in the world of fashion and beauty, consumers can delay, cut back and stretch.
by Stacey Soble
2010 Vision: Engage Your Conscience
In the next decade, consumers will want to do business with companies who have heart. ‘Corporate Consciousness’ can be anything from a salon trying to make a difference in their community to making a difference for our environment. It’s all about making customers feel like they are part of something bigger than the salon experience.
2010 Vision: Engage Your Employees
Your staff members are artists by nature, yet the day-in, day-out conveyor belt of clients just wanting a ‘little off the top’ or ‘a few highlights for Spring’ can stifle creativity over time. Some wise owners are learning how to cultivate and celebrate that creativity, while harnessing its power for some great salon PR and marketing.
by Stacey Soble