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SEARCHIt’s show season in the professional beauty industry. Whether you just traveled to Chicago to attend America’s Beauty Show, are ready to learn about social networking at ISBN’s conference next month, or are taking in a regional class on updos to get ready for prom and wedding season, it’s time to do something to get re-energized with new skills and a new approach to your business.
It's show season in the professional beauty industry. Whether you just traveled to
Chicago to attend America's Beauty Show, are ready to learn about social networking
at ISBN's conference next month, or are taking in a regional class on updos to get
ready for prom and wedding season, it's time to do something to get re-energized with
new skills and a new approach to your business.
Jayne Morehouse is president of Morehouse Communications, Inc., a full-service brand communications and creative agency.
As a double bonus, every time you attend a show or a staff member takes a class, you
have a ready-made opportunity to share the good news with your clients and those in your
professional and personal networks. Take along your notebook, FlipVideo and camera,
and you'll be ready to share what was learned in an article, salon newsletter and blog.
You'll also have enough information to discuss it with your staff at the salon and on your
social media sites.
Each outlet requires a slightly different approach depending on your audience. For
example, for clients, your message might focus on the new services and benefits you can
offer them as a result of the education. For your staff in the salon, it's a great opportunity
to share the wealth of what was learned so the whole salon benefits-then ask them to do
the same when they have something to share. And to your professional network on Facebook, MySpace, etc., it's always a
fun and educational exercise to post what was learned, complete with photos or videos, and then ask for their input on the
topic. Invite other beauty pros to share if they've taken similar classes or attended similar shows. What do they recommend
you attend next to further your learning experience?
Finally, remember to post any diplomas or certificates right away to encourage clients to ask questions and to send the
message that everyone on your team is continuously working to increase your value to them.
As an added bonus, thinking out your communications strategy will also force you to focus on the key ideas that were
brought home and specifically how you'll put them to practical use.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
