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SEARCHIt’s show season in the professional beauty industry. Whether you just traveled to Chicago to attend America’s Beauty Show, are ready to learn about social networking at ISBN’s conference next month, or are taking in a regional class on updos to get ready for prom and wedding season, it’s time to do something to get re-energized with new skills and a new approach to your business.
It's show season in the professional beauty industry. Whether you just traveled to
Chicago to attend America's Beauty Show, are ready to learn about social networking
at ISBN's conference next month, or are taking in a regional class on updos to get
ready for prom and wedding season, it's time to do something to get re-energized with
new skills and a new approach to your business.
Jayne Morehouse is president of Morehouse Communications, Inc., a full-service brand communications and creative agency.
As a double bonus, every time you attend a show or a staff member takes a class, you
have a ready-made opportunity to share the good news with your clients and those in your
professional and personal networks. Take along your notebook, FlipVideo and camera,
and you'll be ready to share what was learned in an article, salon newsletter and blog.
You'll also have enough information to discuss it with your staff at the salon and on your
social media sites.
Each outlet requires a slightly different approach depending on your audience. For
example, for clients, your message might focus on the new services and benefits you can
offer them as a result of the education. For your staff in the salon, it's a great opportunity
to share the wealth of what was learned so the whole salon benefits-then ask them to do
the same when they have something to share. And to your professional network on Facebook, MySpace, etc., it's always a
fun and educational exercise to post what was learned, complete with photos or videos, and then ask for their input on the
topic. Invite other beauty pros to share if they've taken similar classes or attended similar shows. What do they recommend
you attend next to further your learning experience?
Finally, remember to post any diplomas or certificates right away to encourage clients to ask questions and to send the
message that everyone on your team is continuously working to increase your value to them.
As an added bonus, thinking out your communications strategy will also force you to focus on the key ideas that were
brought home and specifically how you'll put them to practical use.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
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Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
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Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
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Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
