The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Offer salon products for smooth hair
SeaExtend Silkening oil is a styling treatment formulated with sea botanicals, ultra-light argan oil and sweet almond oil. The crystal-clear formula contains no artificial dyes that can leave hair with a yellowish tint, and helps extend the life of hair color.
July 10, 2011
3 min to read
Smooth Styling Add-On
ADD THIS SERVICE:
Styling Oil Recommendation
USE THIS PRODUCT: Aquage SeaExtend Silkening Oil
COOL FACTOR: Oil is a hot category, and introducing this
product to your clients can help keep them happy with their
style between visits
DO THE MATH:
• You use the product and charge $35 for them to take home
the bottle
• To 2 clients per day, 10 per week
• You bring in $17,500 extra in one year
the service buzz:
SeaExtend Silkening oil is a styling treatment formulated with sea botanicals, ultra-light
argan oil and sweet almond oil. The crystal-clear formula contains no artificial dyes that
can leave hair with a yellowish tint, and helps extend the life of hair color.
Success in the salon is a two-step process, says Aquage VP Creative and Co-Founder
Luis Alvarez. "First, we have to create beautiful hair in the salon, and that's something that
most hairdressers do very well. Second, we must extend that beautiful hair to the client's
home, enabling her to maintain the look between visits. That's where we're not
as consistent; the hair on the street today doesn't look nearly as good as the
hair in the salon. But that's also where there's opportunity. If salons can get
that second component right, they can begin adding 10 to 20 percent to their
bottom line today."
With that in mind, he helped create a super-easy product that would
address the universal wish-list from clients for smooth, shiny, silky hair that's
manageable enough to work with any style. And SeaExtend Silkening Oil
Treatment was born. When stylists use SeaExtend Silkening Oil on their clients
after the shampoo, clients see how it makes their hair look and feel and say, "I
want that."
"It works whether the client has heavy, textured hair or fine, blonde hair"
says Alvarez. "The purpose was to make the outer surface of the hair smooth
and shiny no matter what else you're doing to the hair. This isn't flat, skinny
hair. It's smooth hair."
don't miss this:
In addition to quality, exclusivity is what ensures clients will come back to
you. "Aquage sells only to independently owned salons and spas," Alvarez
continues. "We do not sell to national chains or retail stores. This year we
celebrated our 10th year in business, and we've been able to keep that
promise."
Education is the other piece to retaining clients. Through its easy-to-navigate
website, Aquage educates clients and stylists in how to use the products,
and includes video demos. Go to
www.aquage.com to check it out.
trend alert:
Consumers love
anything that helps
save time, and
research shows that
the time spent blow
drying hair is a
woman's least favorite
part of her beauty
routine. So the fact
that SeaExtend
Silkening Oil speeds
the drying process is a
huge plus. Explain to
your clients that the
special blend of oils
heats up faster than
water does, cutting
drying time by up to
40 percent.
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