2010 Vision: Engage New Business
In 1999 the best-selling business book, The Experience Economy: Work is Theatre & Every Business a Stage taught us that goods and services are no longer enough. The authors Joseph Pine and James Gilmore advised business owners, “to be successful in today’s increasingly competitive environment, companies must learn to stage experiences for each one of their individual customers.”
Top Tip: The Salon Greeting
by Stacey Soble
Angus M Salon, Beverly Hills
ANGUS MITCHELL, co-owner of Paul Mitchell Systems and an influential educator in the beauty industry, launched his Angus M Salon in Beverly Hills, California, in July 2009. One look inside the 1,800-square-foot space and you can see why Mitchell’s salon has been called, “the cool kid on the block.”
Redken's "My Business Toolbox"
THE FOUNDATION FOR GROWTH in any salon business starts with the 4Rs—referral, retention, rebooking and retailing. A new section of Redken’s website, “My Business Toolbox,” provides everything salons need to promote their salon and boost profi ts immediately. Salons can plan promotions to bring in new clients, and get existing clients back to the salon on a regular schedule.
Book Review: Tribes: We Need You to Lead Us
Tribes: We Need You to Lead Us By Seth Godin Reviewed by industry consultant Gordon Miller, former director of the National Cosmetology Association
Marie Ferro Captures the Celebrity Niche in Malibu
AT MARIE FERRO’S HAIR STUDIO in Malibu, California, owner Marie Ferro serves high-end clients and a very private clientele. As a celebrity hair stylist, she has worked on the hair of various idols and movie stars in the entertainment industry. She specializes in customizing a hair cut, color and style that complements each client’s face shape and skin tone. Ferro designed her salon with her client’s needs in mind
Entice eco-conscious clients with eco-friendly visuals
Entice eco-conscious clients with eco-friendly visuals.
Intuitive Energy Healers
The client, sits face-to-face where the Intuitive Energy Healer taps into the client’s energy and chakras, reads it and brings forth information that can help the client gain clarity and perspective. The Intuitive Energy Healer may use tools such as guidance cards to get enhanced detail on any given situation. Clients are encouraged to ask questions and take notes so they may begin to see how the information plays out in their life after the session.
Buy retail salon products, win freebies
When you place your inventory order each month, are you getting anything in addition to the shipment you paid for? Rene Furterer’s new Premier Club Salon Rewards Program helps participating salons earn rewards for their purchasing power, including for free back bar product, free creative education, and free shipping.
April Musings
AS A BUSY SALON OWNER, you may not have the time to tiptoe through the tulips, but take a moment to mentally take that walk anyway. Now is the time to focus on spring and summer in the salon—celebrate the new season, refresh your service menu and do some serious Spring cleaning. Consider this:
Salon suppliers: green, philanthropic
How well do you really know the companies you choose to do business with? In conjunction with Earth Month, we invited SALON TODAY sponsors to wear their heart on our sleeves by describing their corporate philanthropic or green programs. Take a look and link through to their websites for more information:
How to get more male clients
If you're already wooing men into your salon and spa, you're one step ahead of making Father's Day a success. If not, leverage the upcoming holiday to learn how to best attract men and keep them coming back. Dan Kliska, president of JOE Grooming, a leading manufacturer of professional men's grooming products, offers the following promotional tips to help attract men for Father's Day and beyond:
by Stacey Soble
Green from Ground Up
Splish Salon in Confier, Colorado, uses American clay on the walls instead of plaster. This clay emits negative ions that create good feelings in people.Download the Splish Salon Eco-Report (PDF)Splish Salon, in Conifer, Colorado, ...
Salon Business Success at ABS
P&G Salon Professional in conjunction with America's Beauty Show and Salon Today Magazine invites you to the first-ever Salon Owner Management Forum.
Cancer survivor gets makeover
Kelly Markson, Ph.D, an economic professor at Wake Technical Community College, a wife and mother of two, had long, thick hair for most of her adult life. Then she was diagnosed with breast cancer, and within two days of receiving her first chemotherapy treatment, her hair began to fall out in clumps.
by Stacey Soble
Salon gives prizes for customer loyalty
Client loyalty at Valentino's Grand Salon in Whitby, Ontario, is rewarded with the simple pull of a slot machine's handle and the chance to win big prizes. Year after year, Casino Month is one of the most successful marketing campaigns at the salon owned by George and Vasile Tsinokas.
by Stacey Soble
Upselling will increase salon profits
Upselling has gone mainstream and you too can easily learn this simple business technique. McDonald's made upselling an everyday occurrence in the 1970s by asking every customer, "Would you like fries with that?" Starbuck's will upgrade your 'tall' soy latte to a 'grande' for only a small price increase. You may be going solo to the movies and have no intention of eating a large popcorn all by yourself, yet it seems only logical to say yes when offered an upgrade!
by Stacey Soble