Perspectives: Spa Industry Repositioning
The recession caused many luxury businesses to refocus themselves, and no where is that more true than the spa market where the days of strictly pampering are gone. We invited three industry notables to offer their perspectives on: “How should the spa industry reposition itself for future growth?”
Take Back Your Clients
At the Salon Business Success Forum at ABS, top salon owners offer invaluable peer-to-peer advice.
How iPad Will Shape Salon Appointments
WITH A 9.7-INCH TOUCHSCREEN and a constant stream of new apps, Apple’s recently released iPad, not only has the technology industry buzzing, but it’s quickly shaping the future of the beauty industry as well.
Increasing your business with hair extensions
Owner Eric Alt shares seven top tips for tapping profit-building hair extension services.
The Astonishing Power of Emotions (Book Review)
This book helps readers understand the emotions they’ve experienced all their lives. Instead of out-of-control, knee-jerk reactions that most people have to their everchanging life experience, they’ll learn to put those responses into a broader context.
How salons create service menus
From conception to completion, each spa has a different way of designing service menus. SALON TODAY invited four salons to share their development process.
The Appliance Market
What is currently on your shelves? Are you taking advantage of one of the industry’s biggest trends? According to the 2009 Professional Salon Industry Appliances Study, the overall growth of salon appliances was 6.6 percent—three times the salon industry’s overall growth rate of 1.5 percent for the same timeframe.
The Salon/Spa Future Looks Bright
Fueled by continued improvements in service and retail sales along with higher customer traffic levels, the Professional Beauty Association's (PBA) Salon/Spa Performance Index (SSPI) hit a record high in the first quarter of 2010. The SSPI—a quarterly composite index that tracks the health of, and outlook for, the U.S. salon/spa industry—stood at 10e.1 in the first quarter, up 0.5 percent from its fourth quarter level.
by Stacey Soble
Salon & Spa Services: Hair, Experiential, Self-Serve
A cross-country look at the spa services that make menus sing.
Salon & Spa Services: Body, Massage
A cross-country look at the spa services that make menus sing.
How to Create Signature Spa Services
A couple of designing women demonstrate how to create customized services that will make your spa a standout.
Top Tip: Style With Knowledge
by Stacey Soble
How to have the perfect consultation
by Stacey Soble
Finding the Perfect Match
by Stacey Soble
How does your staff translate trends into new services for your clientele?
Offering your clients the latest trends is an important part of staying on the cutting edge of business, so this month we asked: How does your staff monitor trends, share them with one another and translate them into new techniques and services for your clientele?
How are your salon customers different in the new decade?
Enormous advancements in technology and the information age not only have changed customer expectations, they’ve changed customers themselves. This month, we ask a manufacturer, a distributor and three salon owners:How are your customers different in the new decade?
Designing a salon with great lighting
Minardi Color Perfect Lighting, by Eco-Lite Products, not only addresses a problem that’s plagued colorists for decades, its environmentally friendly products use anywhere from 40-80 percent less power than traditional lighting options. In addition, the lights reduce heat values, which requires less cooling energy from air conditioning.