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SEARCHIn the salon business, your fundamental services are the equivalent of the “little black dress.” Cut, color, texture and retail are your beauty basics. If nails are your focus, it’s the mani/pedi. Skin care? All about the facial. No matter your expertise, you develop your skills in core areas, and count on them to make you—and your clients—look good.
Growing your business is back in fashion, and the
formula for success is simple: offering more services
= more money in your pocket.
IN FASHION, it's all about the little black dress.
It's the perennial wardrobe essential, the foundation
to build upon and accessorize to match
any trend.
Sportmax, firstview.com
In the salon business, your fundamental services are
the equivalent of the "little black dress." Cut, color, texture
and retail are your beauty basics. If nails are your focus,
it's the mani/pedi. Skin care? All about the facial.
No matter your expertise, you develop your
skills in core areas, and count on them to
make you-and your clients-look good.
But what are you doing to "dress up"
these services? How are you accessorizing
and expanding your basics to keep what
you have to offer fresh and relevant to clients?
Most important, how are you taking
advantage of easy new opportunities to offer
and do MORE services and make
MORE money?
Back in Fashion
The economy has been challenging, no
doubt. But positive changes in consumer
habits are happening. Salon
professionals who have worked smarter
and harder are seeing client spending-
and appointment frequency-pick
up. Appointment books and personal
P&L's are shifting from red
(negative/empty) to black (positively
profitable)!
But to keep your business moving
in the right direction, you need to
know the whole trend story. In this new
era, your personal success as a beauty professional depends
more than ever on how well you anticipate your clients'
redefined needs and how directly you connect them
with the right service options and extras.
Because something is different.
Nielsen, Brand Keys and popular forecasters of marketplace
habits use words like value, restraint, meaning and
authenticity to describe the change.
Other trendcasters speculate that while
consumers are starting to spend again, they
are more low-key. They wince at waste and
crave comfort. At the same time, they are
demanding "instant" experiences, change
and "connection." Generosity, social concerns
and "embedded giving" are important. Many
value a contemporary, urban vibe and seek to
put their personal stamp on sophistication.
(See last page of this section for a snapshot and
more of these trends.)
Some analysts refer to this interesting but
complex consumer landscape as the "new
normal." Are you ready for it?
Yes, you are! Because the salon industry's
leading companies have done their homework
to create the "fuel" (literally, in one brand's
case) to help you take the best care of your
clients and your own bottom line.
This special Trend Report will prep you
to take advantage of the hottest new service
and add-on opportunities. It will also help
you "do the math," with simple formulas
detailing the actual extra dollars you earn by
adding these revenue drivers to your tickets
each week.
Based on consumer trends and industry innovations, these categories can really boost your income this year:
CONDITIONING TREATMENTS AND REGIMENS. Always lecturing clients who aren't diligent
about keeping their hair healthy? They're finally listening. Clients will want their hair to keep its integrity
as much as you do.
TEXTURE-CHANGING PRODUCTS, TOOLS AND SERVICES. Clients now take for granted that
they can change their texture. They will be open to any technology that offers improvement in speed,
effectiveness or damage-control.
HAIR COLOR: Spring is flirting with summer, and blonde is back. Clients may not go for three shades
of highlights and big differences in levels, but they will ask to go lighter and insist on shine and dimension.
Your product must be versatile and top quality to retain this color client. They also still want
long-lasting results and "options" that minimize or eliminate regrowth challenges.
FACIAL WAXING. This may be the easiest upsell of all. Clients really do want the "total look." Those
who stretched their eyebrow shaping appointments or put up with lip fuzz will get back on course,
while your hair-only clients will need just a gentle reminder to polish their appearance.
OTHER CATEGORIES TO WATCH? These product and
service segments also offer client solutions sure to be in-demand,
on-trend, profit boosters:
• Faster, simpler nail enhancements
• Men's hair color: simple, fast, discreet
• Easy-kit lash enhancements
• Thinning hair treatments and products
Are one of your traditional, handed-down salon management practices actually breaking the law. The pros from Paragon HR Consulting walk you through seven common Human Resources mistakes that could land you in hot water.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
