STAMP 2017: Gila Rut's Glambar Campaign
After launching a multi-media campaign to introduce its GlamBar concept, Gila Rut sells 196 blowout services the first month, helping it earn a 2017 STAMP award.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
STAMP 2017: EvelineCharles' Mother's Day Campaign
For Mother's Day, EvelineCharles launches a multi-media marketing campaign that results in $112,000 in gift card sales, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Ouidad's Guerilla Marketing Campaign
Ouidad launches The Curl Talk Class to empower clients with curls to under their texture and its unique needs. The class is a retail booster and new client magnet and it picks up a 2017 STAMP Award.
by Stacey Soble
STAMP 2017: Charles Penzone's Guerilla Marketing Campaign
To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Salon Spa W's Creative Social Media Post
Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Interlock's Creative Social Media Post
Leveraging the popularity of the Mannequin Challenge, Interlocks gathers friends and family to help create a fun video showcasing its Salon Today 200 wins and earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Salon Art-Tiff's Creative Social Post
Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Charles Penzone's Blog
Debra Penzone introduces guests to its new salon concept and keeps them up-to-date on the construction of its newest salon through an innovative salon blog, which captures a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Fusion's Recruitment Blog
Fusion Salon develops a recruitment blog that walks potential candidates through the hiring process, earning it more applicants and a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Juut's Surprise Email Campaign
For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Indira's Email Newsletter
Indira Salon uses a tiled approach for its new email newsletter design, connecting clients to informational blogs and picking up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Jiva Salonspa's Social Media Campaign
Jiva Salon creates a five-day Dear Santa social media campaign, which ultimately reaches more than 47,000 people, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Brown and DeLine's Social Media Campaign
Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Utopia Salon's Mobile Marketing Program
Utopia's new mobile marketing app lets clients win prizes, order gift cards, upload selfies and schedule appointments, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Belk Salon's Website
The nine salons within Belk Department stores develop a custom website that increases brand awareness and captures a STAMP 2017 award.
by Stacey Soble
STAMP 2017: Pyara Salon's Direct Mail Piece
After moving to a new location, Pyara Salon develops a direct mail piece that gets 50 percent more new guests in the salon, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Red 7's Televised Program
Red 7's Jason Hall surprises his co-owner David Kafer, by filming a television show about small business owners for cable television.
by Stacey Soble