STAMP 2017: Nova Salon's Print Ad
To introduce the Louisville community to its new name and new look, Nova Salon designs a series of beautiful print ads, earning it a 2017 STAMP award.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
ST200 Deadline Extended to September 15
Salon Today extends the deadline for its landmark Salon Today 200 business competition to September 15. See the categories and access the application form.
by Stacey Soble
Games Salons Play to Engage the Team
When Salon Today recently polled owners and managers about staff meetings, a number revealed they keep their team engaged by playing games that foster camaraderie and teamwork, encourage members to share their wisdom with one another or reinforce salon education. We couldn't resist, we had to dig a little deeper, and here are their stories.
by Stacey Soble
ISBN Launches Tour de ISBN, Business Tours of Member Locations
The International SalonSpa Business Network takes networking to a whole new level with the launch of business tours of member locations starting with the first in September to Gene Juarez Salons and Spas in Bellevue, Washington.
by Stacey Soble
Boosting Your Salon Team's Emotional Intelligence or EQ
ESON's Joanne Magana offers up an exercise for boosting the Emotional Intelligence of salon owners and their teams.
by Stacey Soble
Tech Pilots: Nick Arrojo Partners in Growth with STX by Testing New Technology
When technology companies partner with test pilot salons, the entire industry benefits with new innovation. Arrojo Studios' Nick Arrojo and STX Software's Jeff Mason tell the story of their mutually-beneficial partnership.
by Stacey Soble
Hair Cuttery's New Path to Prosperity
As Phil Horvath joins Ratner Companies, he and Dennis Ratner prepare to roll out a new stylist compensation program, along with a new motivational app for Hair Cuttery's 12,000 stylists.
by Stacey Soble
Data Stories from the First Data-Driven Salon Summit
At the first Data-Driven Salon Summit, salon owners dig deep and share the stories of how they use data in their businesses, helping all owners to grow.
by Stacey Soble
Data Stories: Breaking Down the Numbers
In his class on reading P&Ls at Data-Driven Salon, World Class Salons' Jim Pacifico talks about how he breaks down the numbers so his team can follow them easily.
by Stacey Soble
Data Stories: Keeping Score to Do More
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
by Stacey Soble
The Room Where It Happened
The Data-Driven Salon Summit was “a chance to see how some of the ‘big boys’ do it with real-world, actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture.
by Stacey Soble
Data Stories: Robert Cromeans Uses Data to Monitor the Health of his Team
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
by Stacey Soble
Data Stories: The Commitment List
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
by Stacey Soble
Experiencing the ISBN Conference
Enjoying scavenger hunts, ice cream socials and eco-tours, salon owners and managers at the 2017 ISBN conference experience prime networking while learning how to create better experiences for their guests.
by Stacey Soble
Data Stories: Starting with the Big Picture
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.
by Stacey Soble
Data Stories: Salon Management by the Numbers
Before he takes the stage at Data-Driven Salon in June, Monty Howard talks about how he uses data to get the team's buy-in on sales strategy, as how to make a point in one-on-one meetings.
by Stacey Soble
STAMP Deadline Extended to June 15
Each year, Salon Today's Annual Marketing Program gathers the best marketing pieces from around the country and shares them through this competitive program. By request, this year's deadline is extended to June 15!
by Stacey Soble