Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Charles Penzone's Blog
Debra Penzone introduces guests to its new salon concept and keeps them up-to-date on the construction of its newest salon through an innovative salon blog, which captures a 2017 STAMP award.
August 30, 2017
1 min to read
Dub Leaks
The Charles Penzone Salons
Powell, OH
Owners: Debra and Charles Penzone
While the salon’s True Beauty Blog has long been popular with guests, in 2017 Debra Penzone utilized it for a more specific purpose—to take guests on an exciting journey as the salon reinvents its brand with its new salon expected to open in Dublin, Ohio, in 2018. Authored twice a month by Penzone herself, the blog informs readers on the progress of the new location, as well as the new service experiences planned for clients.
“We now have the ability to track actual conversion within the blog via Google Analytics. We’re able to decipher if during a session when a blog was read, the guest either schedules an appointment or purchases a gift card,” Penzone says. “Our content strategy for our overall blog has paid off, with a 25% increase in page views, a 70% increase in unique page views, and a 15% increase in average time on the page.”
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Got a Gorgeous New Business? SALONS OF THE YEAR Applications now Open!
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A Space to Ground Down and Level Up
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
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