Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Gila Rut's Glambar Campaign
After launching a multi-media campaign to introduce its GlamBar concept, Gila Rut sells 196 blowout services the first month, helping it earn a 2017 STAMP award.
August 30, 2017
1 min to read
The GlamBar by Gila
Gila Rut
San Diego, California
Owners: Keri Davis Duffy, Carol Davis, Karla Lopez-Martinez
To compete with the blow-out bar craze, Gila Rut launched GlamBar by Gila, a blow-out bar inside its salons, offering blowouts for just $35. To create a different experience, each service comes with a choice of complimentary upgrade, including a massage, mini-facial, hand treatment or makeup touchup.
The launched the concept to current guests vi the salon’s website, email marketing, social media and window clings.
“In the first month after the launch, we sold 196 of our new blowout services and gained many new guests,” says Keri Davis Duffy.
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Got a Gorgeous New Business? SALONS OF THE YEAR Applications now Open!
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