STAMP 2017: Progressions' Email Campaign
Progressions designs a mother's day campaign for modern-day moms that sell more than $11,000 and earns it a 2017 STAMP award.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
STAMP 2017: The Best and the Brightest in Salon Marketing
With 46 outstanding marketing ideas in 27 categories, SALON TODAY's Annual Marketing Program promises to ignite your promotional plans for 2018.
by Stacey Soble
Rosy Salon Software Announces Google Pilot Partnership
Rosy Salon Software announces a new partnership with Google, which will allow users to book salon and spa services directly through Google Search and Google Maps, which will increase online client scheduling.
by Stacey Soble
How Salons Market a Milestone Anniversary
Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.
by Stacey Soble
STAMP 2017: Atelier's Clever Salon Signage
Atelier designs a mirror cling with a dry-erase component helping male guests pre-book their next appointments, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Interlocks' Merchandising Display
The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Nuovo Salon's Client Loyalty Programs
Nuovo Salon cut their paper use by developing a client loyalty card that serves two purposes, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Z Studio's Client Loyalty Marketing
Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Intoto's Employee Recruitment Materials
For Juut's new artist salon Intoto, Imaginal Marketing designs a cool recruitment piece, earning the salon a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Gene Juarez's Client Recruitment Materials
Gene Juarez develops a cool marketing tool that helps new stylists recruit clients, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Red 7's Mission Statement
Red 7 finds interesting new ways to share its kindness-inspired mission statement with guests, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Glow Beauty Boutique's Branding Strategy
Shelley North decides to paint her Glow Beauty Boutique's interior to match its sunshine-inspired branding, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Parker Barber's Branding Strategy
Parker Barber develops a branding strategy reminiscent of old-school barbers, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Nova Salon's Service Menu
Nova Salon creates a clean, simplistic menu and business cards as part of its rebranding efforts, earning a 2017 STAMP award.
by Stacey Soble
STAMP 2017: ID Salon's Philanthropic Campaign
ID Salon launches an anti-bullying campaign with a video where team member shared their stories, an in-salon retail campaign and a live auction. The campaign earns it a STAMP 2017 award.
by Stacey Soble
STAMP 2017: Ouidad Salon's Incorporation of a National Campaign
Ouidad Salon Florida launches host a client education and celebration in coordination with a new line launch, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Ihloff's Style Sessions
To raise brand awareness and recruit more guests, Ihloff Salon and Spa hosted a multi-event of complimentary services, garnering media coverage for the event. The concept picks up a 2017 STAMP award.
by Stacey Soble