Staff

Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

Staff wrote

Loving Your Brand

Loving Your Brand

by Staff

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

Sustainability in the Salon: More Important Than Ever

Sustainability in the Salon: More Important Than Ever

by Staff

The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.

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